The area including Shinhidaka Town is known as the Hidaka region, producing 80 percent of race horses in Japan. The town boasts Hokkaido Market, the largest race horse market in Asia, where more than 2,000 race horses are auctioned each year. On grazing land, visitors can see colts cantering, herds of thoroughbreds, and former fleet steeds, which used to run on the turf and excite spectators. Tourist attractions also include a museum to learn about horses and a ranch opened to the public where fine horses can be seen.